Basis Magazine serves those who are curious and have an interest in being well-informed, those who are seeking guidance and those who are looking for new and innovative perspectives. This is a student project.
Branding
Layout
Content Strategy
Open-minded and multifaceted, Basis gives practical insight into a wide breadth of topics. Reading the magazine is like having a good-natured conversation with a friend.
Basis is a magazine for those who admit that they have so much to learn and embrace it. They don't even know what they don't know and they are hungry to fill that void with knowledge. This group is comprised of 20-somethings, some 30-somethings, and a little something of everyone else. Humble and thoughtful and self-aware, these (largely) educated city dwellers are still grappling with the complexities of adulthood, and the "real" world and they are hustlin.
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Roboto Condensed: Commands attention without being intimidating. Used for headings.
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Libre Franklin: Straightfoward, legible, and practical. Used for subheadings and captions.
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Baskerville: Classic, elegant, and mature. Used for body copy.
If this magazine is meant to target confusing topics or ideas as well as lapses in practical knowledge, then it makes sense that readers should be able to hone in on their interests as well. Not really sure what the hubbub is about that new, controversial movie? Maybe try the culture section. Don't know where to get started with your finances? Great, check out the Money section.
Advertisements are also loosely grouped by section, so, for instance, someone looking at the Money section would encounter more ads for banks and credit cards.
Each section ends with recommendations on relevant media that you might be interested in based on the contents of the section in that issue. For example, an article about cultivating friendships might recommend 'How to Win Friends and Influence People' by Dale Carnegie. These recommendations encourages readers to keep learning and also builds trust; Basis is adament that it is just one source of information, and it is happy to help in any way it can.
